Creative / UX-UI with a have a long career in fashion, design and culture brands with avant-garde soul
Creative Direction, Prototyping, and Development for amazing phydigital projects.
I am a strategic design and creative director with a commitment to quality and the generation of digital products of true value for businesses.
For the past 8 years, I have partnered with some of the world's leading fashion, culture and design companies to help them strategize, design, develop, launch and grow their digitally enabled brands and products.
Creative Direction with focus of e-commerce platforms and digital products.
My focus is on the agile design and development of business-focused digital products, which allows for rapid testing and validation. My approach allows me to quickly create and iterate digital solutions that align with your specific business goals.
Specializing in User Interface design that deliver exceptional experiences across all digital products.
I design comprehensive design systems for both small and large brands. Iterating on solutions and validating ideas through user testing guarantees optimal results.
From Figma to Development
I work closely with talented web and app developers. From the moment I finalize the design in Figma, I'm immersed in a collaborative process to ensure every detail is implemented accurately and efficiently.
Consulting and training in design, branding, and digital products for businesses.
I have 6 years of experience in training teams, entrepreneurs, and students in the areas of branding and digital design. I have worked at renowned educational institutions such as Fashion School — IED Madrid, Mr Marcel School, La Tecnocreativa, Factoria Cultural, TAI, University of Valladolid, among others.
User definition and creation of visual content and custom designs
My collaborators and I create user-centric visual content, based on the values and value proposition of the brand, so that it is relevant to its audience.
Brands that have supported me
Fashion & Design
Tendam, Cortefiel, Suot Studio, Pedro del Hierro, Nagami Design Adolfo Dominguez, María Barros, Carmen March, Zara.com
Education
IED Madrid, Factoría Cultural, Tecnocreativa, Mr Marcel School, TAI, Universidad de Valladolid
Culture Industre
Matadero Madrid, Apertura Art Fair, Centro Huarte Pamplona, British Council Madrid, Ineditum Science Editors
Hospitality & Gastro
Gran Meliá Hotels, Hermanos Torres, Superchulo Restaurant, La Caverna, Curolla Healthy Hotel
Agencies
FCB&Fire, MRM Madrid, MQW Madrid, Dentsu Digital, Mimética Agency, Arena Retouch Studio
Public Corporations
Correos Spain, IFEMA Madrid Fair, CDTI-Red IDI
